Scope of Work:

• Brand Identity
• Brand Naming
• Packaging Design
• Photography

Brand Positioning: lil’ Pixies represents the imaginative, playfully inspired, little girl at home. She is sweet and sassy with a side of innocent mischief. Her sweet demeanor will lure you in and steal your heart.

Challenge: To create an upscale girls’ bedding brand for HomeGoods, Marshall’s and TJMaxx Companies.

Solution: Snakebite, Inc. began defining this brand by striking a balance of child-like spirit with a touch of sophistication. Through use of subtle colors and refined typography, Snakebite, Inc. created a logo that any Pixie would delightfully respond to. This new brand look was applied to bedding hang tags, decorative pillows and quilt packaging in all retail stores.