Scope of Work:

• Brand Creation
• Brand Strategy
• Brand Naming
• Package Design
• Package Production
• Product Design
• Environment/Interior Design
• Website
• Social Media
• Photography

Challenge: Yobite! Yogurt is an upscale frozen yogurt brand that offers a menu of exotic yogurt flavors and topping choices. Yobite’s customer is a cool, cheeky friend with a free spirit and a fun sense of humor. A 20 something year old who cares about making healthy choices but occasionally indulges when the mood strikes her.

Brand Beliefs: Health, Taste & Lifestyle

Mission Statement: Support the need for people to lead healthy, stylish, fun and engaging lifestyles by offering exotic flavors of frozen yogurt in a pleasing, comfortable and inspirational environment.

Project Scope Details: Snakebite, Inc. partnered with architects, interior designers, planners, landscape architects, construction administrators and mechanical engineers in the development and execution of the store environment and design. The store environment reflects that of a modern, clean, creative and edgy feel. Snakebite, Inc. continued to build the Yobite! brand experience in the creation of the logo, interior and exterior signage, point of sale material, staff uniforms, menu boards, corporate identity, packaging, promotional material, seasonal programs, photography, social media and website design.